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INDEX
Simon Sherlock is a Graphic Designer, Artist, Writer and Art Director of more than ten years experience with both an MA and a First Class BA Honours.

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OKI-NI
Head designer for luxury online retailer oki-ni. A job title that included everything from a full website rebuild, app and online presence, through to print engagement such as adverts and packaging – as well as the fully individual design and successful launch of their own magazine entitled Volume.
CATALOG(UE)
A showcase booklet of type and typography designed in the years between 2007 and 2017. Its ever-changing identity is created from individual type from said fonts and the overlaying 'X' is representative of the decade in which its contents were developed.
BYOCULAR
Beginning with full art direction and site build, this project soon developed into stationery, layout and print. The alternating ‘framed’ design as a whole, was based on the notion of the artisan glasses and their particularly innovative use of vision, material and plastics.
FINERY
Head Design and art direction for Finery womenswear, working on everything from site design to updated stationery, print promotion and advertising. This included extensive brand collaborations, conceptions and show launches such as Isamaya Ffrench and Pineapple Studios.
THIRTY
A collective a6 book of colour photography, Thirty is a stripped back design with minimal type and a strong border to emphasise content. Along with the book, postcards, posters and a website were also completed.
ERMENEGILDO ZEGNA
Freelance for world renowned high end menswear label Ermenegildo Zegna. The position included everything from art direction to work on various site elements, layouts, social aspects, promotion and advertising – as well as design for upcoming campaigns and shows.
CULTURE TRIP
Freelance for Culture Trip, the travel / entertainment based magazine and app startup. Designing everything from internal and brand based projects through to collaborations with clients such as Stella, Singapore Airlines and even Cannes Lions.
ADVENTUROUS.ME
Full branding for an experience themed lodging style website for round the world enjoyment. The project included initial art direction and user experience for the website, as well as print promotion and campaign. The identity is both a text and visual reference to the company and its exciting implications.
COURIER MAGAZINE
Freelance for Courier magazine, working on everything from layout design and content through to a general overhaul of its masthead and consequential type and typography throughout.
A MATTER OF THOUGHT AND TIME
An a5 book of ninety short texts bound in a torn and texturised GF Smith stock and displayed in a die cut and ‘cracked’ perspex case, all relative of its time based content. The book comes complete with a similarly themed poster and mock-up interactive text based app.
TRANSITIONAL MATTERS
Full branding for an exhibition considering matter and the space in-between such. The identity was based on an idea of malleable form that would embrace movement and reconfigure to fit surrounding, whereas the invite focussed solely on something that was both there and not there. This project included everything from film and editing to print, promotion and stationery.
LIQUOR & SWEET DREAMS
A collection of light hearted sayings seen written up around the world, re-illustrated and displayed in an a6 book. The design plays with both natural and formal execution as to promote its contents further. The project includes everything from postcards and t-shirts to clothing and posters.