Simon Sherlock
hello@simonsherlock.com
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2025

Simon Sherlock 3d brand monogram
  1. 01  Unafor
  2. 02  Oki-ni
  3. 03  McLaren
  4. 04  Ermenegildo Zegna
  5. 05  Maserati
  6. 06  World Energy Congress
  7. 07  Walter Smart
  8. 08  Transitional Matters
  9. 09  Archive



Simon Sherlock (b. 1988) is a Graphic Designer and Art Director of more than fifteen years experience with both an MA and a First Class BA Honours

Case Studies
Rebranding Unafor, bespoke protective services The Unafor System: a printed product guide The printed Unafor brand campaign
A full brand identity for Unafor protective systems
Refining the brand identity and its stationery Creation of a luxury online presence Establishment of the oki-ni creative campaign Innovation of the first printed publication Art direction of fashion photography and layouts Sustainable, luxury and modernised packaging for the brand Development of the social and online presence for the luxury retailer
Re-establishing a visionary online e-commerce store
Creation of the McLaren brand guidelines Development of the entire McLaren motion toolkit Defining the naming conventions for McLaren Auto Design of the McLaren brand essence Design system for The Pure McLaren racing festival Defining an icon. Celebrating sixty years with the MCL60
McLaren: Defining a luxury supercar pioneer brand
Luxury packaging for the brand using high-end materials and construction Online promotional material for the Zegna three stitch line Campaign development and promotion material for Zegna Online fashion retail and interactive program development Social narrative and art direction for the upcoming seasonal shows
Bringing Zegna back to the forefront of high-end fashion
Brand guidelines overhaul for Maserati and their interior retail design Creating a refined online presence through elegant art direction Building on the esteemed mechanical heritage of the brand Printed layouts and art direction of the brand guidelines Build of online digital guidelines across multiple platforms
Experimental design for a new breed of Maserati
Printed promotional material for the World Energy Council Identity and graphic language for the World Energy Congress Website layout for World Energy Adaption of the brand identity system across all platforms Printed collateral for the Energy Congress Promotional material for the Energy Congress
A fully adaptable multi platform identity system
Full identity for the cybersecurity brand Walter Smart Luxury double ply materials with two colour print and embossed finishing Responsive site and branding across all platforms Adaption of the brand across multi platforms including print and promotion
Building a technically progressive cybersecurity brand
Promotional print materials with debossed UV gloss Fully adaptable identity design for a London based exhibition Art direction and promotional films for the event Launch poster prints to promote the event Promotional materials for the art exhibition Design for social channels and exhibit awareness
Full design system for a conceptual art exhibition
Identity and guidelines for Blocktal cybersecurity recruitment Art direction and design in collaboration with Isamaya Ffrench and Finery womenswear Refined identity and Art direction for Glorious Sport and ThisIsRoot Custom typography, art direction and layout design for Courier magazine Full identity system for Italian chocolatiers Irca group, Cesarin and Domori Branding and design system for You Fibre internet
An archive of various completed projects