Simon Sherlock
hello@simonsherlock.com
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2025

Simon Sherlock 3d brand monogram
  1. 01  McLaren
  2. 02  Oki-ni
  3. 03  Maserati
  4. 04  Zegna
  5. 05  Walter Smart
  6. 06  Transitional Matters
  7. 07  Archive



Simon Sherlock (b. 1988) is a Graphic Designer and Art Director of more than fifteen years experience with both an MA and a First Class BA Honours

Case Studies
Creation of the McLaren brand guidelines Development of the entire McLaren motion toolkit Defining the naming conventions for McLaren Auto Design of the McLaren brand essence Design system for The Pure McLaren racing festival Identity for McLaren Special Operations and the auto car signage Defining an icon. Celebrating sixty years with the MCL60
McLaren: Defining a luxury supercar pioneer brand
Refining the brand identity and its stationery Creation of a luxury online presence Innovation of the first printed publication Art direction of fashion photography and layouts Establishment of the oki-ni creative campaign Development of the social and online presence for the luxury retailer Sustainable, luxury and modernised packaging for the brand Complete overhaul of the e-commerce shopping experience
Re-establishing a visionary online e-commerce store
Brand guidelines overhaul for Maserati and their interior retail design Creating a refined online presence through elegant art direction Building on the esteemed mechanical heritage of the brand Printed layouts and art direction of the brand guidelines Experiential design and internal graphic communications Art Direction and build of online digital guidelines
Experimental design for a new breed of Maserati
Luxury packaging for the brand using high-end materials and construction Online promotional material for the Zegna three stitch line Campaign development and promotion material for Zegna Online fashion retail and interactive program development Social narrative and art direction for the upcoming seasonal shows
Bringing Zegna back to the forefront of high-end fashion
Full identity for the cybersecurity brand Walter Smart Luxury double ply materials with two colour print and embossed finishing Full website design and coding with additional interactive processing Adaption of the brand across multi platforms including print and promotion Responsive site and branding across all platforms
Building a technically progressive cybersecurity brand
Promotional print materials with debossed UV gloss Fully adaptable identity design for a London based exhibition Art direction and promotional films for the event Launch poster prints to promote the event Design for social channels and exhibit awareness
Full design system for a conceptual art exhibition
Identity and guidelines for Blocktal cybersecurity recruitment Art direction and design in collaboration with Isamaya Ffrench and Finery womenswear Refined identity and Art direction for Glorious Sport and ThisIsRoot Custom typography, art direction and layout design for Courier magazine Custom typeface development and promotional materials including print, digital and film
An archive of various completed projects