HELLO@SIMONSHERLOCK.COM
HELLO@SIMONSHERLOCK.COM
A is for Apple

An a4 singer sewn booklet that features a cognitive study of the alphabet and its construction. The design sets out to play with your notion of how something should work, with the text itself intentionally difficult to read and french fold pages to hide imagery. As a whole, it is delivered with a wrap-around a2 poster that experiments with its very name and subject.